Brand Identity Guidelines
WellSourced is a wellness education platform focused on longevity science and peptide education. We serve wellness-conscious consumers and practitioners who want depth over noise — primary-source-backed content, structured certification programs, and practical protocols.
We are a faceless editorial brand. There is no founder personality, no personal brand. Credibility comes from content quality, not individual identity. This distinction is important when representing WellSourced in editorial coverage.
The WellSourced wordmark uses DM Sans Bold. "Well" appears in Deep Navy (#1f3a4a); "Sourced" appears in Aqua (#5ec8d8). On dark backgrounds, "Well" shifts to white and "Sourced" remains Aqua.
Minimum size: 120px wide. Always maintain the two-color split. Do not recolor, distort, or apply drop shadows to the wordmark.
Content is grounded in primary research and clinical literature. We cite sources. We acknowledge uncertainty. We don't oversell.
Complexity is translated, not dumbed down. The serious non-clinician is our reader — curious, intelligent, time-constrained.
No hedging without cause. No unnecessary qualification. If the evidence is strong, we say so. If it's preliminary, we say that too.
Media contact: press@wellsourced.com
For interview requests, fact-checks, image licensing questions, or brand usage approvals — use the press email. Response within 48 hours.
Website: thewellsourced.com — including full press page at /press